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NEW YORK, NEW YORK - NOVEMBER 08: Alex Cooper (C) performs a wedding ceremony during "The Unwell Tour" at The Theater at Madison Square Garden on November 08, 2023 in New York City. (Photo by Gotham/Getty Images)Kim Kardashian's shapewear label Skims has tapped podcaster Alex Cooper to showcase the brand's latest wedding-themed collection. Kardashian said in a press release that Skims "wanted to announce the Wedding Shop with a real bride-to-be." The bride-to-be has been documenting her own journey in wedding planning — both the highs and lows — across her social media accounts and on her podcast. The network is a subsidiary of Cooper's Trending media venture.
Persons: Alex Cooper, Kim Kardashian's, Cooper, Matt Kaplan, Kardashian, , Kaplan, influencers, Jens Grede, Skims Organizations: NEW, Madison, Garden, Gotham, Spotify, Gen, Entertainment, Skims, WNBA, NBA, USA, New York Times, Bloomberg Locations: New York City
Gen Z has some $360 billion in global spending power — something brands want to tap into. That's a large chunk of Gen Zers and Zillennials, the subgeneration between millennials and Gen Z. "Signaling to the Gen X crowd, 'Hey, we're a Gen Z media company. You're a company that doesn't know Gen Z and you want to sell to Gen Z. "It's really to attract the corporate partners, the advertisers, and to say 'We're the gateway to the Gen Z audience.'"
Persons: Alex Cooper, Cooper, Matt Kaplan, Z, , fiancé Matt Kaplan, Kaplan, Gen Z — Cooper, Gen, That's, Jared Watson, University's, Zers, Kitty, Watson, hadn't, we're Organizations: Spotify, Service, Entertainment, Pew Research, University's Stern School of Business, Variety, Media, Gen, Companies Locations: New, millennials, Pennsylvania
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